Sit down, take a breath, and let the noise fade.
Take a moment to imagine what your life would feel like if alcohol were small and irrelevant—just background noise, not something that called the shots.
What would your days look like? How would you behave, think, connect, and move through the world? If you’ve got a journal nearby, write it all down. Really picture it: a life where you never feel a compelling urge to drink. A life with space, peace, presence.
And if that vision feels hard to access right now, you’re not alone—and you’re in the right place. Awareness is the beginning of change. And right now, you’re aware that you feel stuck in a cycle you never expected. I know that feeling. It happened to me. It’s happening for millions around the world—and it’s happening for you.
But here’s the truth: if you’re aware of the trap, you’re already reaching for the key.
How can addiction happen for us?
Addiction doesn’t show up quietly—it kicks down the door to get our attention. Something isn’t working, and dependency starts waving its arms like a maniac, hollering for you to notice: hey, something’s off.
Here’s the thing: you don’t have to stay stuck in the story of what’s happening to you. You can start writing a new story—one where life begins to happen for you.
Private coaching is just one of many resources that can help you not only quit drinking, but completely change your relationship with alcohol.
Take a scroll through my page. Sign up for the newsletter. Book a Free Discovery Call. It won’t cost you anything but a little time—and let’s be real, if you’re like me, you’ve probably wasted (HA!) plenty of time drinking.
We don’t just quit drinking.
We change our relationship with alcohol.
Alcohol Free As Fuck!
~ Bill Masters
Click on the button below to jump-start you first 30-days with the resources that I used to help me change my relationship with alcohol.
Yup, that’s me!
Here’s the thing: what you see in that video isn’t polished or professional. It’s real. It’s messy.
Because when you drink for 40 years, life gets messy.
What’s not in that story?
Two suicide attempts.
One cocaine overdose.
Four years of crystal meth.
And a whole lot of chaos in between.
And yet—I’m still here. And I’m a goddamn treasure.
You’ll probably notice my nervousness in the video—talking to my hero, Annie Grace, totally ignoring the bullet points I prepped, just doing my best to stay present.
The conversation became what it needed to be. Not perfect, but honest.
And if you’ve watched all the way through and you’re still scrolling, I’m going to take a wild guess and say your life might feel a little messy too. Good. You’re in the right place.
I was a trauma drinker who looked like the life of the party. A happy drunk, they called me. High-functioning, some would say. I called it what it really was—a complete clusterfuck. Because under the laughs, the martinis, and charm, I was miserable.
And if you’re here, I’m guessing you might be feeling that way too. I’m so sorry you’re hurting. But hear me when I say: It doesn’t have to stay this way. There is a way out.
Here’s what I believe:
– I believe all people are inherently powerful.
– I believe forgiveness begins with me.
– I believe in science, grace, and compassion.
– And I believe everything you need to be fucking awesome is already inside you.
We don’t just quit drinking.
We change our relationship with alcohol.
If you’re curious about the difference—and how that shift made my journey easier than I ever imagined—book a free 45-minute Discovery Call. I’ll meet you right where you are.
I can’t wait to connect with you.
Work with Me
Having options is awesome! Changing your relationship with alcohol is a unique and individual experience. During our Discovery Call we will work on a program that best fits your needs, based on where you are right noHaving options is awesome—because changing your relationship with alcohol isn’t one-size-fits-all. It’s deeply personal.
During our Discovery Call, we’ll co-create a plan that fits you—based on where you are right now. And we’ll adjust it along the way, because growth isn’t linear, and neither is recovery.
Now, let’s be real: sobriety doesn’t just magically happen. Some folks do experience what’s called spontaneous sobriety—I’ve met a few of them. Seriously, if that’s you? Get on with your bad self.
But for the rest of us?
We’ve got some work to do.
And how you approach that work makes all the difference. Are you showing up with fear? With love? Probably a messy mix of both. That’s okay. That’s human.
At first, this journey can feel really uncomfortable. Then it gets better. Then it gets uncomfortable again. Then better again. It’s a cycle.
When I began, some days felt like prison. Other days? Like a playground.
And through it all, I kept going. You can too.
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Testimonials
"You are an amazing coach. You shine so brightly and are truly an example of using our past, as ugly as it may be, to find purpose and peace. You have become the dearest of friends and I'm so happy to have you in my life! (A goddamn treasure actually. 😂)"
Cathy D.
California
Cathy was my first client and my first testimonial
Bill's coaching style is compassionate and gentle. He helps find the thoughts and beliefs behind struggles so that you can chip away at what might be holding you back. I'm very grateful to Coach Bill for his wisdom and expertise.
Theresa B.
California
Coach Bill has always demonstrated genuine, caring, compassionate and non judgemental coaching. He created a safe place for me to be able to share my vulnerability by sharing his own vulnerability. He believed in me when I did not believe in myself. Through his coaching he helped me realize who I truly am and that I already have all of the tools and wisdom within me to create a life that I don’t want to escape from. He has guided me from being asleep to aware and am now working towards being Alive.
Michelle A.
Arizona
I can’t say enough good about Coach Bill. He has a heart of gold and held my hand as I hit rock bottom and went through hell. I really thought I was at rock bottom when I started coaching with him, but alcohol can aways take you down further. He then kicked my ass and told me “you’re a goddamn queen, start acting like it! Lean into your pain and rise from this.” And I am! It took someone believing in me to believe in myself. Bill uses past experiences, training with This Naked Mind, Byron Katie and many other tools to get you where you want to be. He loves you as you are without judgement but pushes you to be better. He’s a GODDAMN TREASURE and I will be forever grateful for what he’s done for me. Truly saved my life or at least saved me from myself. Thanks Bill.
Kari M.
Idaho
In the podcast with Annie, I mentioned that I was going to The School for The Work, with Byron Katie. Annie was all, “Hey, I’m going too!”
I was on the fence about doing this 9-day seminar. I knew I wanted to know more about The Work, and I wanted to have more tools available to help me experience more happiness in my life. I also knew it would be a lot of hard work, going within, and changing the stories I was telling about my experiences. When I found out that Annie was going, of course I signed up.
This is us!
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